Finding Product-Market Fit in Fintech: Lessons from a Case Study
What Is Product-Market Fit? Product-market fit (PMF) is a concept popularized by venture capitalist Marc Andreessen and now considered essential knowledge for startups. Andreessen famously defined PMF as “being in a good market with a product that can satisfy that market” . In other words, even a great team and product will falter if the…
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